Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93166
Title: | Online tourism destination image : components, information sources, and incongruence | Authors: | Lojo, A Li, M Xu, H |
Issue Date: | 2020 | Source: | Journal of travel & tourism marketing, 2020, v. 37, no. 4, p. 495-509 | Abstract: | This article considers the three modes of signification of images (i.e. designative, appraisive, and prescriptive) to understand incongruences between different image formation agents. Quantitative and qualitative techniques were used to compare texts (208,348 words) and pictures (4,990) from four sources (DMO, agencies, guides, and blogs) of images about Barcelona. The results explained incongruences between sources. Blogs and agencies tend to offer more images with appraisive meaning than other sources. Guides and blogs tend to offer more prescriptive images of the destination. This study emphasizes that the designative, appraisive, and prescriptive components are valuable conceptualizations to study tourism destination image. | Keywords: | Barcelona Chinese outbound tourism Designative, appraisive, and prescriptive meaning Europe Image components Image incongruence Information sources Modes of signification Online destination image Text and pictures |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2020.1785370 | Rights: | © 2020 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 23 July 2020 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2020.1785370 |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Li_Online_Tourism_Destination.pdf | Pre-Published version | 1.78 MB | Adobe PDF | View/Open |
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