Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93131
Title: | Traveler’s adoption of travel advisory system : a case of Hong Kong’s outbound travel alert system | Authors: | Tsang, NKF Wong, O |
Issue Date: | 2021 | Source: | Journal of travel & tourism marketing, 2021, v. 38, no. 2, p. 213-231 | Abstract: | This study attempts to test the applicability of the theory of protection motivation (PMT) model and explores the effect of travel-related and sociodemographic factors on travel advisory compliance intention. The findings revealed that travelers’ behavioral intention to follow travel advice is driven by self-efficacy, response efficacy, perceived severity, and the insignificant benefit of maladaptive behaviors. The results also indicated that female travelers and travelers who are aged 45 or above, have young child/children, have high income, prefer packaged travel, and are inclined to buy travel insurance tend to consult and adhere to travel advice. | Keywords: | Benefit of maladaptive behaviors Hong Kong Outbound travel alert system Perceived severity Perceived vulnerability Protection motivation theory Response cost Response efficacy Self-efficacy Travel advisory |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2021.1884637 | Rights: | © 2021 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel and Tourism Marketing on 11 Mar 2021 (published online), available at: http://www.tandfonline.com/10.1080/10548408.2021.1884637. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Tsang_Travelers_Adoption_Travel.pdf | Pre-Published version | 946.66 kB | Adobe PDF | View/Open |
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