Impact of online food delivery services on China’s hotel catering businesses

Abstract

Drawing upon the underdeveloped literature on online food-delivery (OFD) services, this exploratory study investigated how OFD services impact hotel catering businesses. Methods of focus groups and the Delphi technique were adopted to explore the impacts of OFD on the hotel catering businesses in China. Results were presented utilizing SWOT analysis. Practical strategies were suggested to help these businesses effectively respond to the rapid development of OFD services in the sharing economy. Hotel catering businesses could benefit from a clear understanding of their strengths, weaknesses, opportunities, and threats (SWOT) to co-create business value with OFD platforms. 本研究透过焦点群体法与德菲法探讨在线食物外卖服务对中国酒店餐饮营业的影响，解决在线食物外卖服务研究不足的议题，SWOT分析的结果呈现，酒店餐饮营业应在清晰的优势，劣势，机会，威胁的局势中，拟具实际合作运营战略以有效应对共享经济体系中在线食物外卖服务的快速发展。