Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/92399
Title: | Move structure and communication style of leaders’ messages in corporate discourse : a cross-cultural perspective | Authors: | Ngai, CSB Singh, RG |
Issue Date: | Jun-2017 | Source: | Discourse and communication, June 2017, v. 11, no. 3, p. 276-295 | Abstract: | As an important tool to influence stakeholders’ perception, leader messages, subsumed under public relations discourse, play an integral role in corporate communication. Drawing on the analysis of linguistic move structure and communication styles employed by researchers, this study adopts a multidimensional framework by using both discourse and quantitative analysis to compare how leaders in Global 500 corporations in China and the United States rely upon specific linguistic features to engage stakeholders in corporate discourse published on their websites. The results show pertinent differences in communication styles, where Chinese corporations tend to be more instrumental, elaborate and competitive while US corporations are more affective, succinct and harmonious. These observations depart from previous findings on interpersonal communication styles in cross-cultural research. This study also extends the boundary of corporate genre analysis by suggesting that the moves adopted in the structure of corporate messages are highly specific to the particular genre. | Keywords: | Communication styles Corporate public relations discourse Cross-cultural Global corporations Leaders’ messages Move structure analysis |
Publisher: | SAGE Publications | Journal: | Discourse and communication | ISSN: | 1750-4813 | EISSN: | 1750-4821 | DOI: | 10.1177/1750481317697860 | Rights: | This is the accepted version of the publication Ngai CS-B, Singh RG. Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective. Discourse & Communication. 2017;11(3):276-295. Copyright © 2017 (The Author(s)). DOI:10.1177/1750481317697860. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
44293_D&C_2017_accepted.pdf | Pre-Published version | 1.05 MB | Adobe PDF | View/Open |
Page views
60
Last Week
0
0
Last month
Citations as of Apr 28, 2024
Downloads
150
Citations as of Apr 28, 2024
SCOPUSTM
Citations
8
Citations as of Apr 26, 2024
WEB OF SCIENCETM
Citations
8
Citations as of May 2, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.