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http://hdl.handle.net/10397/90579
Title: | Antecedents and consequences of consumers’ trust in hybrid travel websites | Authors: | Leung, D Ma, J |
Issue Date: | 2020 | Source: | Journal of travel & tourism marketing, 2020, v. 37, no. 6, p. 756-772 | Abstract: | Since most travel websites have shifted from single-role (i.e. transaction- or review-based features) to dual-role platforms (i.e. both transaction- and review-based features), this study proposes a modified model which outlines all antecedents and consequences of customers’ trust in hybrid travel websites. Survey responses provided by 610 hybrid travel website users show consumers’ trust propensity, perceived company reputation, perceived website security, perceived website reliability, perceived reviewer credibility, and perceived review quality to be positive and significant predictors of trust in hybrid travel websites. The findings also show that trust is a linchpin in determining consumers’ intention to purchase, follow, and recommend. | Keywords: | Behavioral intentions Consumer-generated content E-commerce Hybrid travel websites Online trust Review-based features Transaction-based features Website trust |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2020.1812468 | Rights: | © 2020 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 18 Sep 2020 (Published online), available online: http://www.tandfonline.com/10.1080/10548408.2020.1812468. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Leung_Antecedents_Consequences_Consumers.pdf | Pre-Published version | 647.74 kB | Adobe PDF | View/Open |
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