Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/90578
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dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorLeung, Den_US
dc.date.accessioned2021-07-28T01:24:20Z-
dc.date.available2021-07-28T01:24:20Z-
dc.identifier.issn1525-6480en_US
dc.identifier.urihttp://hdl.handle.net/10397/90578-
dc.language.isoenen_US
dc.publisherTaylor & Francisen_US
dc.rights© 2020 Taylor & Francis Group, LLCen_US
dc.rightsThis is an Accepted Manuscript of an article published by Taylor & Francis in International journal of hospitality & tourism administration on 13 Nov 2020 (Published online), available online: http://www.tandfonline.com/10.1080/15256480.2020.1842839.en_US
dc.subjectElectronic word-of-mouthen_US
dc.subjectInformation adoptionen_US
dc.subjectOnline reviewsen_US
dc.subjectReview platformsen_US
dc.subjectReview valenceen_US
dc.titleThe interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviewsen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage696en_US
dc.identifier.epage722en_US
dc.identifier.volume23en_US
dc.identifier.issue4en_US
dc.identifier.doi10.1080/15256480.2020.1842839en_US
dcterms.abstractThis study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationInternational journal of hospitality & tourism administration, 2022, v. 23, no. 4, p. 696-722en_US
dcterms.isPartOfInternational journal of hospitality & tourism administrationen_US
dcterms.issued2022-
dc.identifier.scopus2-s2.0-85096143319-
dc.identifier.eissn1525-6499en_US
dc.description.validate202107 bcvcen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera0973-n09-
dc.identifier.SubFormID2320-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
Appears in Collections:Journal/Magazine Article
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