Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/90565
Title: Are you happy for me? How sharing positive tourism experiences through social media affects posttrip evaluations
Authors: Li, H 
Meng, F
Zhang, X
Issue Date: 2021
Source: Journal of travel research, 2021, OnlineFirst, https://doi.org/10.1177/0047287521995253
Abstract: Social media has changed travelers’ behavior in many aspects, including tourism experience sharing. This study examines the influence of tourism experience sharing on travelers’ posttrip evaluations, by considering three facets of experience sharing on social media: expressive writing, sharing on social media, and audience response on social media. Through an experimental design, this study reveals that (1) travelers’ posttrip evaluations increase when they write expressively about their positive travel experiences in a private setting; (2) travelers’ posttrip evaluations also increase when they share their positive travel experiences on social media, although the increase shows no significant difference between sharing and expressively writing about their experiences; and (3) constructive responses from online viewers increase travelers’ positive moods when they share positive travel experiences, thereby enhancing their posttrip evaluations.
Keywords: Expressive writing
Posttrip evaluation
Social media
Tourism experience sharing
Viewer response
Publisher: SAGE Publications
Journal: Journal of travel research 
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287521995253
Rights: This is the accepted version of the publication Li H, Meng F, Zhang X. Are You Happy for Me? How Sharing Positive Tourism Experiences through Social Media Affects Posttrip Evaluations. Journal of Travel Research. March 2021.Copyright © 2021 (The Author(s)). DOI: 10.1177/0047287521995253
Appears in Collections:Journal/Magazine Article

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