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dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorLi, Hen_US
dc.creatorMeng, Fen_US
dc.creatorJeong, Men_US
dc.creatorZhang, Zen_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.rights© Emerald Publishing Limited This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisheren_US
dc.rightsThe following publication Li, H., Meng, F., Jeong, M. and Zhang, Z. (2020), "To follow others or be yourself? Social influence in online restaurant reviews", International Journal of Contemporary Hospitality Management, Vol. 32 No. 3, pp. 1067-1087 is published by Emerald and is available at
dc.subjectCognitive efforten_US
dc.subjectDining experienceen_US
dc.subjectOnline statusen_US
dc.subjectRestaurant online reviewen_US
dc.subjectReview varianceen_US
dc.subjectSocial influenceen_US
dc.titleTo follow others or be yourself? Social influence in online restaurant reviewsen_US
dc.typeJournal/Magazine Articleen_US
dcterms.abstractPurpose: Online reviews are often likely to be socially influenced by prior reviews. This study aims to examine key review and reviewer characteristics which may influence the social influence process.en_US
dcterms.abstractDesign/methodology/approach: Restaurant review data from are analyzed using an ordered logit model and text mining approach.en_US
dcterms.abstractFindings: This study reveals that prior average review rating exerts a positive influence on subsequent review ratings for the same restaurant, but the effect is attenuated by the variance in existing review ratings. Moreover, social influence is stronger for consumers who had a moderate dining experience or invested less cognitive effort in writing online reviews. Compared to reviewers classified by Yelp as “elite,” non-elite reviewers appear more susceptible to the social influence of prior average review rating.en_US
dcterms.abstractPractical implications: This study provides guidelines for mitigating the social influence of prior reviews and improving the accuracy of online product/service ratings, which will eventually enhance business and the reputation of online review platforms.en_US
dcterms.abstractOriginality/value: The findings from this study contribute to the electronic word-of-mouth (eWOM) literature and social influence literature in terms of the bidirectional nature of social influence on eWOM.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationInternational journal of contemporary hospitality management, 23 Apr. 2020, v. 32, no. 3, p. 1067-1087en_US
dcterms.isPartOfInternational journal of contemporary hospitality managementen_US
dc.description.validate202107 bcvcen_US
dc.description.oaAccepted Manuscripten_US
dc.description.fundingTextP0030390, P0000252en_US
Appears in Collections:Journal/Magazine Article
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