Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/90522
Title: | A quest for the healthy lifestyle and learning experiences in olive oil tourism | Authors: | Hwang, Yoo Hee Quadri-Felitti, D |
Issue Date: | 2022 | Source: | Journal of tourism and cultural change, 2022, v. 20, no. 4, p. 499-515 | Abstract: | Olive oil tourism is an emerging form of tourism and it has recently garnered attention owing to health-related benefits of olive oil. Prior research has investigated olive oil tourists’ characteristics, their motivations for olive oil tourism and drivers for satisfaction in the context of traditional markets, such as Spain and Italy. However, there is scant research understanding olive oil tourists’ experiences in emerging markets, such as the US. This void is important to fill as olive oil tourists in emerging markets may be different from those in traditional markets in terms of their knowledge in and consumption of olive oil. Drawing on the experience economy framework, the authors show that education (vs. aesthetics, entertainment, and escapist) experience is more closely related to satisfaction among US olive oil tourists. Olive oil tourism marketers may want to emphasize learning aspects of olive oil tourism via open-house tastings at olive mills, production tours, free sampling of various olive oils and food pairings. | Keywords: | California wine countries Experience economy Olive oil Olive oil tourism Wine tourism |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of tourism and cultural change | ISSN: | 1476-6825 | EISSN: | 1747-7654 | DOI: | 10.1080/14766825.2021.1917586 | Rights: | © 2021 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of tourism and cultural change on 28 Apr 2021 (Published online), available online: http://www.tandfonline.com/10.1080/14766825.2021.1917586. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Hwang_Healthy_Lifestyle_Learning.pdf | Pre-Published version | 1.11 MB | Adobe PDF | View/Open |
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