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http://hdl.handle.net/10397/89896
Title: | How port aesthetics affect destination image, tourist satisfaction and tourist loyalty? | Authors: | Lu, CS Weng, HK Chen, SY Chiu, CW Ma, HY Mak, KW Yeung, TC |
Issue Date: | 22-May-2020 | Source: | Maritime business review, 22 May 2020, v. 5, no. 2, p. 211-228 | Abstract: | Purpose: This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach: To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings: Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value: While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty. |
Keywords: | Destination image Port aesthetics Tourist loyalty Tourist satisfaction |
Publisher: | Emerald Group Publishing Limited | Journal: | Maritime business review | ISSN: | 2397-3757 | EISSN: | 2397-3765 | DOI: | 10.1108/MABR-12-2019-0056 | Rights: | © Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. The following publication Lu, C.-S., Weng, H.-K., Chen, S.-Y., Chiu, C.W., Ma, H.Y., Mak, K.W. and Yeung, T.C. (2020), "How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?", Maritime Business Review, Vol. 5 No. 2, pp. 211-228 is published by Emerald and is available at https://doi.org/10.1108/MABR-12-2019-0056. |
Appears in Collections: | Journal/Magazine Article |
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a0789-n02_1669.pdf | Pre-Published version | 1.35 MB | Adobe PDF | View/Open |
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