Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/89239
Title: Experiencing culture in attractions, events and tour settings
Authors: Richards, G
King, B 
Yeung, E
Issue Date: Aug-2020
Source: Tourism management, Aug. 2020, v. 79, 104104, p. 1-12, https://dx.doi.org/10.1016/j.tourman.2020.104104
Abstract: This paper develops a measurement scale for cultural experiences across different contexts, including attractions, events and tours, in Hong Kong. Four dimensions of experience (cognitive, conative, affective and novelty) are identified through structural equation modelling. The scale is applied to compare visitor- and context-related influences on the experience and on subsequent behavioural intentions. We find that the conative dimension of experience elicits the highest experience scores from visitors, but affective experiences are more significant in distinguishing between different experience contexts and visitor groups. The strongest experiences were attributed to event contexts, followed by tours, and finally permanent attractions. The experience is also enhanced when various sites are combined by visitors to provide a ‘destination journey’.
Keywords: Attractions
Cultural tourism
Events
Hong kong
Tours
Visitor experience
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2020.104104
Appears in Collections:Journal/Magazine Article

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