Please use this identifier to cite or link to this item:
Title: e-Tourism beyond COVID-19 : a call for transformative research
Authors: Gretzel, U
Fuchs, M
Baggio, R
Hoepken, W
Law, R 
Neidhardt, J
Pesonen, J
Zanker, M
Xiang, Z
Issue Date: 29-May-2020
Source: Information technology and tourism, 29 May 2020, v. 22, no. 2, p. 187-203
Abstract: This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.
Keywords: COVID-19
Growth paradigm
Research paradigm
Technology paradigm
Transformative research
Publisher: Springer
Journal: Information technology and tourism 
ISSN: 1098-3058
EISSN: 1943-4294
DOI: 10.1007/s40558-020-00181-3
Rights: © Springer-Verlag GmbH Germany, part of Springer Nature 2020
This is a post-peer-review, pre-copyedit version of an article published in Information Technology & Tourism. The final authenticated version is available online at:
Appears in Collections:Journal/Magazine Article

Files in This Item:
File Description SizeFormat 
87671_link.htmInterim Free E-Resources122 BHTMLView/Open
View full-text via PolyU eLinks SFX Query
Show full item record
PIRA download icon_1.1View/Download Full Text


Citations as of Aug 4, 2020


Citations as of Aug 7, 2020

Page view(s)

Citations as of Aug 5, 2020


Citations as of Aug 5, 2020

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.