Development of innovative high-fashion collection via conceptual design process model

Abstract

This study aims to demonstrate the creation of an innovative high-fashion collection based on a conceptual fashion design process model. The design process model makes use of understanding the context of design problems, design processes and users in the conceptual design domain. The model is characterized by four phases of design processes, namely investigation, interaction, development and evaluation. Each phase is closely related, connected and interacted with each other. Its focus is on the continuous cyclical design process which can generate an incremental output. By adopting the conceptual design process model, the development of a high-fashion collection is presented in a step-by-step approach. It demonstrates a holistic approach and the orders of importance within the design process, and how it can be rationalized despite the complexities of conceptual fashion design. This experimental activity is meant to provide fashion practitioners with a valuable reference for designing a successful fashion collection in a conceptual context.