Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/81343
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dc.contributor.authorSong, Yen_US
dc.contributor.authorQin, ZZen_US
dc.date.accessioned2019-09-20T00:55:08Z-
dc.date.available2019-09-20T00:55:08Z-
dc.date.issued2019-
dc.identifier.citationReligions, July 2019, v. 10, no. 7, 409, p. 1-14en_US
dc.identifier.urihttp://hdl.handle.net/10397/81343-
dc.description.abstractFaith-based programs have been long regarded as influential social approaches to form positive attitudes to human immunodeficiency virus (HIV)/acquired immunodeficiency syndrome (AIDS) within the last few decades. However, recent scholars argue that religions serve a double role in supporting HIV-infected people. Moreover, relevant evidence is mainly collected from studies among participants of the Western religious traditions, such as Christianity. This study applies the theory of the attitude formation model to examine Buddhist factors impacting discriminatory attitudes towards HIV/AIDS and the causal path to positive behavior intention. To investigate its underlying mechanism, Buddhist elements, as an important antecedent, were introduced in the advertisement against HIV/AIDS-related discrimination to influence people's attitudinal reaction. Results show that Buddhist advertising could significantly increase perceived religiosity and compassion. Then, both perceived religiosity and compassion jointly increase anti-prejudical attitudes towards HIV-infected people and have a positive impact on interaction intention at the end.en_US
dc.description.sponsorshipSchool of Designen_US
dc.language.isoenen_US
dc.publisherMolecular Diversity Preservation International (MDPI)en_US
dc.relation.ispartofReligionsen_US
dc.rights© 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).en_US
dc.rightsThe following publication Song, Y.; Qin, Z. Buddhists Care: Examining the Impact of Religious Elements on Reducing Discriminatory Attitudes toward People Living with HIV/AIDS. Religions 2019, 10, 409, 1-14 is available at https://dx.doi.org/10.3390/rel10070409en_US
dc.subjectBuddhist Compassionen_US
dc.subjectHIVen_US
dc.subjectAIDS-related Discriminationen_US
dc.subjectHIVen_US
dc.subjectAIDS-related Stigmaen_US
dc.subjectBuddhist Advertisingen_US
dc.subjectPublic Healthen_US
dc.titleBuddhists care : examining the impact of religious elements on reducing discriminatory attitudes toward people living with HIV/AIDSen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage1en_US
dc.identifier.epage14en_US
dc.identifier.volume10en_US
dc.identifier.issue7en_US
dc.identifier.doi10.3390/rel10070409en_US
dc.identifier.isiWOS:000478585400032-
dc.identifier.scopus2-s2.0-85071187509-
dc.identifier.eissn2077-1444en_US
dc.identifier.artn409en_US
dc.description.validate201909 bcrc-
dc.description.oapublished_final-
Appears in Collections:Journal/Magazine Article
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