Please use this identifier to cite or link to this item:
Title: The impact of eco-label on the young Chinese generation : the mediation role of environmental awareness and product attributes in green purchase
Authors: Song, Y 
Qin, Z 
Yuan, Q
Keywords: Eco-label
Environmental attitude
Environmental concern
Green purchase
Product attributes
Young Chinese generation
Issue Date: 2019
Publisher: Molecular Diversity Preservation International (MDPI)
Source: Sustainability, 2019, v. 11, no. 4, 973 How to cite?
Journal: Sustainability 
Abstract: Environmental surroundings are highly shaped by consumer choice. Eco-label has been discussed as an effective tool for promoting such environmental product information from the producer to the consumer in relevant literature; however, the young generation has seldom been examined in previous research. Additionally, studies on the structural process of eco-label's impact on green purchase remain limited, especially the mediation effects within the process. Regarding this research gap, the current study empirically tested the effects of eco-label on product attributes, environmental attitude, environmental concern and consequent purchase behavior from the young Chinese generation perspective. The intermediary role of product attribute is first investigated in the labeling-driven purchase, and the environmental attitude and concern are tested respectively to better understand the young generation's awareness, compared to previous relevant studies. Based on the appropriate sample collection (N = 699), a structural equation model (SEM) was used, and results statistically showed the impact of eco-label mediated by product attributes on environmental attitude and environmental concern, and how green purchase behavior was influenced through this process significantly. Theoretical contributions and managerial implications are also discussed in this study.
EISSN: 2071-1050
DOI: 10.3390/su11040973
Rights: © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
The following publication Song, Y., Qin, Z., & Yuan, Q. (2019). The Impact of Eco-Label on the Young Chinese Generation: The Mediation Role of Environmental Awareness and Product Attributes in Green Purchase. Sustainability, 11(4), 973 is available at
Appears in Collections:Journal/Magazine Article

Files in This Item:
File Description SizeFormat 
Song_impact_eco-label_young.pdf748.66 kBAdobe PDFView/Open
View full-text via PolyU eLinks SFX Query
Show full item record
PIRA download icon_1.1View/Download Contents

Page view(s)

Citations as of Jul 16, 2019


Citations as of Jul 16, 2019

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.