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Title: The impact of integrating brand identity on brand loyalty in low cost carrier
Authors: Ting, KH 
Lau, YY 
Dragomir, C
Surugiu, F
Issue Date: 2018
Publisher: Institute of Physics Publishing
Source: Journal of physics. Conference series, 2018, v. 1122, no. 1, 012001 How to cite?
Journal: Journal of physics. Conference series 
Abstract: The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.
Description: 2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018, Bucharest, Romania, 15 October 2018
ISSN: 1742-6588
EISSN: 1742-6596
DOI: 10.1088/1742-6596/1122/1/012001
Rights: Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence ( Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.
Published under licence by IOP Publishing Ltd
The following publication Ting, K. H., Lau, Y. Y., Dragomir, C., & Surugiu, F. (2018, November). The impact of integrating brand identity on brand loyalty in low cost carrier. In Journal of Physics: Conference Series (Vol. 1122, No. 1, p. 012001). IOP Publishing is available at
Appears in Collections:Conference Paper

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