Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/80602
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Professional Education and Executive Development | - |
dc.contributor | Hong Kong Community College | - |
dc.creator | Ting, KH | - |
dc.creator | Lau, YY | - |
dc.creator | Dragomir, C | - |
dc.creator | Surugiu, F | - |
dc.date.accessioned | 2019-04-23T08:16:26Z | - |
dc.date.available | 2019-04-23T08:16:26Z | - |
dc.identifier.issn | 1742-6588 | en_US |
dc.identifier.uri | http://hdl.handle.net/10397/80602 | - |
dc.description | 2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018, Bucharest, Romania, 15 October 2018 | en_US |
dc.language.iso | en | en_US |
dc.publisher | Institute of Physics Publishing | en_US |
dc.rights | Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence (https://creativecommons.org/licenses/by/3.0/). Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI. | en_US |
dc.rights | Published under licence by IOP Publishing Ltd | en_US |
dc.rights | The following publication Ting, K. H., Lau, Y. Y., Dragomir, C., & Surugiu, F. (2018, November). The impact of integrating brand identity on brand loyalty in low cost carrier. In Journal of Physics: Conference Series (Vol. 1122, No. 1, p. 012001). IOP Publishing is available at https://doi.org/10.1088/1742-6596/1122/1/012001 | en_US |
dc.title | The impact of integrating brand identity on brand loyalty in low cost carrier | en_US |
dc.type | Conference Paper | en_US |
dc.identifier.volume | 1122 | en_US |
dc.identifier.issue | 1 | en_US |
dc.identifier.doi | 10.1088/1742-6596/1122/1/012001 | en_US |
dcterms.abstract | The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact. | - |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | Journal of physics. Conference series, 2018, v. 1122, no. 1, 012001 | - |
dcterms.isPartOf | Journal of physics. Conference series | - |
dcterms.issued | 2018 | - |
dc.identifier.scopus | 2-s2.0-85058229428 | - |
dc.relation.conference | Resort-International Conference on Sustainable Future and Technology Development | en_US |
dc.identifier.eissn | 1742-6596 | en_US |
dc.identifier.artn | 12001 | en_US |
dc.description.validate | 201904 bcma | en_US |
dc.description.oa | Version of Record | en_US |
dc.identifier.FolderNumber | OA_IR/PIRA | en_US |
dc.description.pubStatus | Published | en_US |
Appears in Collections: | Conference Paper |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Ting_Impact_integrating_brand.pdf | 581.59 kB | Adobe PDF | View/Open |
Page views
100
Last Week
2
2
Last month
Citations as of Apr 14, 2024
Downloads
75
Citations as of Apr 14, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.