Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/80602
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dc.contributorSchool of Professional Education and Executive Development-
dc.contributorHong Kong Community College-
dc.creatorTing, KH-
dc.creatorLau, YY-
dc.creatorDragomir, C-
dc.creatorSurugiu, F-
dc.date.accessioned2019-04-23T08:16:26Z-
dc.date.available2019-04-23T08:16:26Z-
dc.identifier.issn1742-6588en_US
dc.identifier.urihttp://hdl.handle.net/10397/80602-
dc.description2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018, Bucharest, Romania, 15 October 2018en_US
dc.language.isoenen_US
dc.publisherInstitute of Physics Publishingen_US
dc.rightsContent from this work may be used under the terms of the Creative Commons Attribution 3.0 licence (https://creativecommons.org/licenses/by/3.0/). Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.en_US
dc.rightsPublished under licence by IOP Publishing Ltden_US
dc.rightsThe following publication Ting, K. H., Lau, Y. Y., Dragomir, C., & Surugiu, F. (2018, November). The impact of integrating brand identity on brand loyalty in low cost carrier. In Journal of Physics: Conference Series (Vol. 1122, No. 1, p. 012001). IOP Publishing is available at https://doi.org/10.1088/1742-6596/1122/1/012001en_US
dc.titleThe impact of integrating brand identity on brand loyalty in low cost carrieren_US
dc.typeConference Paperen_US
dc.identifier.volume1122en_US
dc.identifier.issue1en_US
dc.identifier.doi10.1088/1742-6596/1122/1/012001en_US
dcterms.abstractThe study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.-
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of physics. Conference series, 2018, v. 1122, no. 1, 012001-
dcterms.isPartOfJournal of physics. Conference series-
dcterms.issued2018-
dc.identifier.scopus2-s2.0-85058229428-
dc.relation.conferenceResort-International Conference on Sustainable Future and Technology Developmenten_US
dc.identifier.eissn1742-6596en_US
dc.identifier.artn12001en_US
dc.description.validate201904 bcmaen_US
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_IR/PIRAen_US
dc.description.pubStatusPublisheden_US
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