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Title: Crowdsourcing new product design on the web : an analysis of online designer platform service
Authors: Dai, X
Chow PS 
Zheng JH 
Chiu, CH
Issue Date: 2013
Publisher: Hindawi Publishing Corporation
Source: Mathematical problems in engineering, 2013, v. 2013, 248170, p. 1-13 How to cite?
Journal: Mathematical problems in engineering 
Abstract: A designer is a core resource in the fashion industry. Successful designers need to be creative and quick to understand the business and wider environment in which they are operating. The Designer Platform Service (DPS), which combines the mechanism of crowdsourcing and group buying on the web, provides a platform for entrant designers to try their abilities in the real market practice. Freelance designers post design samples or sketches of products on the website of DPS, and consumers may preorder the products (each at a fixed price) online based on the design information. Once the number of ordering reaches or passes a certain threshold, that is, the minimum production quantity (MPQ), DPS will arrange for production and delivery according to the orders received. This novel service boosts the growth of entrant designers and links designing works with real markets directly. We are interested in how the price and MPQ decisions are made in DPS, with consideration of the entrant designer's objective, decision sequences, and customer demand structures. We develop Stackelberg games to model and derive the equilibrium solutions under individual scenarios. Our findings suggest feasibility of the DPS business model.
ISSN: 1024-123X
EISSN: 1563-5147
DOI: 10.1155/2013/248170
Rights: Copyright © 2013 Xin Dai et al. This is an open access article distributed under the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The following publication Dai, X., Chow, P. -., Zheng, J. -., & Chiu, C. -. (2013). Crowdsourcing new product design on the web: An analysis of online designer platform service. Mathematical Problems in Engineering, 2013, 248170, 1-13 is available at
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