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Title: The relationship between player's value systems and their in-game behavior in a massively multiplayer online role-playing game
Authors: Wang, C 
Yu, G 
Issue Date: 2017
Publisher: Hindawi Publishing Corporation
Source: International journal of computer games technology, 2017, v. 2017, 6531404 How to cite?
Journal: International journal of computer games technology 
Abstract: This study examines the relationship between player's value systems and their actions in playing a massively multiplayer online role-playing game. Online survey data from 1,577 players were paired with their behavioral metrics within the game. A number of correlations were found between the scores of value system and the in-game metrics. Participants that scored high on the Red value system tend to spend more real money in the game, level up their character and ability as quickly as possible, and seek other achievements in the forms offered by game world. These characteristics for fun, power, and immediate gratification are also predicted by the Red value system. The finding provides valuable information on how to better design, evaluate, and understand enjoyment in games. The results also show the possibility of using the game as a platform in inferring players' value systems and in training people to develop certain skills.
ISSN: 1687-7047
EISSN: 1687-7055
DOI: 10.1155/2017/6531404
Rights: Copyright © 2017 Chaoguang Wang and Gino Yu. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The following article: Chaoguang Wang and Gino Yu, “The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game,” International Journal of Computer Games Technology, vol. 2017, Article ID 6531404, 10 pages, 2017 is available at
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