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Title: An analysis of the gap in the perceptions of hotel marketing managers and business travelers regarding information technology facilities in hotel guestrooms in Hong Kong
Authors: Chan, E 
Keywords: Business travelers
Marketing managers
Information technology
Hotel IT facilities
Hong Kong
Issue Date: 2004
Publisher: Cognizant Communication Corporation
Source: Tourism review international, 2004, v. 8, no. 1, p. 17-31 How to cite?
Journal: Tourism review international 
Abstract: This article reports on an analysis of the perceptions of business travelers and hotel marketing managers regarding in-room information technology (IT) facilities in hotels. Usable data were analyzed for 650 business travelers and 40 hotel marketing managers in the Hong Kong Special Administrative Region (China). One-Way ANOVA and independent t-tests were employed to examine significant differences between preferences and demographic variables and to examine whether there was a significant difference between the way business travelers and the managers rated the importance of in-room IT facilities. This study found that "adequate jacks and plugs," "satellite/cable TV," and "high-speed Internet access" were ranked by business travelers as the top three in-room IT facilities, whereas hotel marketing managers perceived "high-speed Internet access" to be the most important IT facility to business travelers, followed by "adequate jacks and plugs" and "satellite/cable TV in room." Both business travelers and hotel marketing managers indicated there was a strong demand for hotels to provide assistance to guests who make use of IT devices in their room. However, over 50% of hotel marketing managers stated that their hotels had encountered difficulties in providing some of the IT services because of limited budgets and fast-changing technology.
ISSN: 1544-2721
1943-4421 (E-ISSN)
Rights: Posted with permission of the publisher.
This is the author’s version of a work that was accepted for publication in Tourism review international. Systematic or multiple reproduction or distribution to multiple locations via electronic or other means is prohibited.
Appears in Collections:Journal/Magazine Article

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