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Title: The electoral photograph reloaded : a social semiotic approach
Authors: Dourado Veloso, FO 
Keywords: Political photograph
Social semiotics
Interactive meanings
Issue Date: 2016
Publisher: Universidad Nacional Mayor de San Marcos, Facultad de Letras y Ciencias Humanas
Source: Letras, Jan./June 2016, v. 26, no. 52, p. 73-87 How to cite?
Journal: Letras 
Abstract: While studies on the role of social media in political campaigns are growing, we still need to understand how well established communicative resources such as political photographs have been adapted in face of the digital transformation. Departing from Barthes (1972) discussion on electoral photographs, this paper discusses the production of Interactive meanings in photographs uploaded by the three main contenders in the Presidential Election 2014 in Brazil. The results show an expansion both in the functions and semiotic strategies adopted to establish a relationship with viewers through electoral photographs.
ISSN: 1519-3985
EISSN: 2176-1485
DOI: 10.5902/2176148525324
Rights: Todo o conteúdo do periódico Letras está licenciado com uma Licença Licença Creative Commons Este obra está licenciado com uma Licença, Creative Commons Atribuição-NãoComercial 4.0 Internacional (
All content of the journal Letras is licensed under a Creative Commons License. This work is licensed under a Creative Commons License, Creative Commons Atribuição-NãoComercial 4.0 Internacional (
The following publication Veloso, F. O. D. (2016). The electoral photograph reloaded: a social semiotic approach. Letras, 26(52), 73-87 is available at
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