How IKEA turned a crisis into an opportunity

Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/67331

Title:	How IKEA turned a crisis into an opportunity
Authors:	Ngai, SBC Falkheimer, J
Issue Date:	Mar-2017
Source:	Public relations review, Mar. 2017, v. 43, no. 1, p. 246-248
Abstract:	In 2013-2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.
Keywords:	Crisis response strategy Traditional media Social media IKEA Political crisis Hong Kong
Publisher:	Elsevier
Journal:	Public relations review
ISSN:	0363-8111
EISSN:	1873-4537
DOI:	10.1016/j.pubrev.2016.12.003
Rights:	© 2016 Elsevier Inc. All rights reserved. © 2016. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The following publication Ngai, S. B. C., & Falkheimer, J. (2017). How IKEA turned a crisis into an opportunity. Public Relations Review, 43(1), 246-248 is available at https://dx.doi.org/10.1016/j.pubrev.2016.12.003.
Appears in Collections:	Journal/Magazine Article

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Status	open access
File Version	Final Accepted Manuscript

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