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Title: How IKEA turned a crisis into an opportunity
Authors: Ngai, SBC 
Falkheimer, J
Keywords: Crisis response strategy
Traditional media
Social media
Political crisis
Hong Kong
Issue Date: Mar-2017
Publisher: Elsevier
Source: Public relations review, Mar. 2017, v. 43, no. 1, p. 246-248 How to cite?
Journal: Public relations review 
Abstract: In 2013-2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.
ISSN: 0363-8111
EISSN: 1873-4537
DOI: 10.1016/j.pubrev.2016.12.003
Appears in Collections:Journal/Magazine Article

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