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http://hdl.handle.net/10397/6709
Title: | Intrinsic motivation toward using information systems : a rich conceptualization and empirical test | Authors: | Hsieh, JJPA Li, X Rai, A |
Issue Date: | 2009 | Source: | Paper presented at Academy of Management 2009 Annual Meeting : proceedings : Chicago, Illinois, USA, August 7-12, 2009 | Abstract: | Information System (IS) studies traditionally conceptualize and operationalize ‘intrinsic motivation toward using systems’ as perceived enjoyment (PE). Enlightened by Vallerand’s (1997) theorization, we develop a tri-dimensional, second-order construct – Rich Intrinsic Motivation (RIM), specifically targeting at mandatory use contexts (e.g., workplaces). RIM contains three aspects: intrinsic motivation toward accomplishment (IMap), to know (IMkw), and to experience stimulation (IMst), where IMst is analogous to the traditional PE conceptualization. We validated RIM with data from a large telecom service company that has implemented CRM systems. Our results support validity and reliability of RIM and illustrate its superiority over PE in predicting user attitude. | Keywords: | Intrinsic motivation Information system use Mandatory context |
Publisher: | Academy of Management | Rights: | Reproduced with permission of the author. |
Appears in Collections: | Conference Paper |
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Li_Hsieh_Rai (AOM) 2009.pdf | 486.77 kB | Adobe PDF | View/Open |
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