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Title: Perceptions of travel importance,travel motivation and demographic characteristics : an empirical study based on a large-scale telephone survey with Hong Kong residents
Other Titles: 旅游重要性感知、旅游動機與人口特征:基于香港居民調查數據的實證研究
Authors: 张紫琼
Law, R 
Keywords: Hong Kong resident
Perception of travel importance
Travel motivation
Demographic characteristic
Optimal scaling regression
Issue Date: 2012
Publisher: 上海旅游高等专科学校
Source: 旅游科学 (Tourism science), 2012, v. 26, no. 5, p. 76-84 How to cite?
Journal: 旅游科学 (Tourism science) 
Abstract: Using an optimal scaling regression model,this study examines how travel motivation and demographic characteristics of Hong Kong residents affect their perceived importance of travel and how demographic characteristics affect their travel motivation based on a large-scale telephone survey.Regression analysis results show that relaxation and discovering new things are the most important motivations in determining Hong Kong residents’ perceptions of travel importance,and that the residents with a higher average monthly household income and a higher level of education tend to have more importance perceptions on travel.The results also show that spending time with family,friends or relatives,meeting different people,rest and relaxation,getting away from daily routine,and discovering new places or things are most related to average monthly household income,age,average monthly household income,age,and level of education,respectively;gender has no significant influence on Hong Kong residents’ travel motivation.
ISSN: 1006-575X
Rights: © 2012 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。
© 2012 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes.
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