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Title: Study on consumer's buying behavior of children's clothes in Shanghai
Other Titles: 上海地区童装购买决策行为研究
Authors: Li, M
Wong, D
Yang, Y
Keywords: Children's clothes
Decision model
Consumer behavior
Issue Date: 2002
Publisher: 东华大学学报编辑部
Source: 东华大学学报. 自然科学版 (Journal of Dong Hua University. Natural science), Apr. 2002, v. 28, no. 2, p. 6-10 How to cite?
Journal: 东华大学学报. 自然科学版 (Journal of Dong Hua University. Natural science) 
Abstract: 通过问卷调查 ,分析研究了上海童装消费者的信息来源、儿童对童装购买的影响力及童装购买决策评价因素 ,同时分析了收入、文化程度及儿童年龄等对相关因素的影响。
Based on questionnaire survey, this paper analyses consumers buying behavior of childrens clothes in Shanghai, including information searching process, decision making process and selection criteria The effect of demographic characteristics such as income, education and age of children etc is also analyzed
ISSN: 1671-0444
Rights: © 2002 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。
© 2002 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes.
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