Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/53672
Title: Estimating future room occupancy fluctuations to optimize hotel revenues
Authors: Tang, CMF
King, BEM 
Kulendran, N
Keywords: Occupancy rate
Hotel industry
Revenue management
Peak periods
Trough periods
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2015, v. 32, no. 7, p. 870-885 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach is less dependent than many prevailing hotel forecasts on short-term seasonal-related factors. In operating revenue management systems, hotel managers should predict forthcoming occupancy upturns and downturns to prepare accurate mid- to long-run estimates. The proposed approach reduces the financial risks associated with volatile occupancy rates and facilitates efficient resource management. The average contraction period for Hong Kong hotel occupancies from one peak point to the next trough was found to exceed the duration of the corresponding expansion period.
URI: http://hdl.handle.net/10397/53672
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2015.1063827
Rights: © 2015 Taylor & Francis
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 25 Sep 2015 (Published online), available online: http://www.tandfonline.com/10.1080/10548408.2015.1063827
Appears in Collections:Journal/Magazine Article

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