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http://hdl.handle.net/10397/44063
Title: | The Borat effect : film-induced tourism gone wrong | Authors: | Pratt, S | Issue Date: | 1-Oct-2015 | Source: | Tourism economics, Oct. 2015, v. 21, no. 5, p. 977-993 | Abstract: | This research estimates the economic impact of an increase in tourism to Kazakhstan as a result of the film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, released in 2006. The film, controversial for its shock value, portrayed Kazakhstan in a negative light, yet raised awareness of the country as a tourist destination. Despite the negative depiction of Kazakhstan, international tourist expenditure increased by 6.4%. However, the increase in tourism was estimated to have an overall adverse effect on the economy. This adverse effect on the rest of the economy overshadowed the positive benefits of tourism. | Keywords: | Borat Computable general equilibrium model Economic impact Film-induced tourism Kazakhstan |
Publisher: | IP Publishing Ltd | Journal: | Tourism economics | ISSN: | 1354-8166 | EISSN: | 2044-0375 | DOI: | 10.5367/te.2014.0394 | Rights: | Copyright © 2015 IP Publishing Ltd. Reproduced by permission. The following publication Pratt, S. (2015). The Borat effect: film-induced tourism gone wrong. Tourism Economics, 21(5), 977-993. ISSN 1354-8166 (print) 2044-0375 (online) is published by IP Publishing Ltd http://www.ippublishing.com and is available at http://dx.doi.org/10.5367/te.2014.0394 |
Appears in Collections: | Journal/Magazine Article |
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