Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/28461
Title: Discovering the hotel selection preferences of Hong Kong inbound travelers using the Choquet Integral
Authors: Li, G
Law, R 
Vu, HQ
Rong, J
Keywords: Hotel preference
Data mining
Travel behavior
Choquet Integral
Aggregation function
Fuzzy measure
Interaction index
Issue Date: 2013
Publisher: Pergamon Press
Source: Tourism management, 2013, v. 36, p. 321-330 How to cite?
Journal: Tourism management 
Abstract: Modeling MCDM requires the simultaneous consideration of multiple criteria but traditional statistical techniques can only evaluate these factors independently. As such, it is vital for managers to have a clear picture of customers' preferences in order to design more focused marketing strategies; whereas the existing body of work is unable to meet such a requirement. To tackle these challenges, we introduce a new technique based on deploying an aggregation function, the Choquet Integral (CI), in the tourism context. Focusing on a case study of the Hong Kong hotel industry, we demonstrate how this technique can be used to discover the preferences among travelers that affect their hotel selections. A set of criteria based on these preference profiles is then constructed. The findings are expected to benefit tourism managers worldwide.
URI: http://hdl.handle.net/10397/28461
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2012.10.017
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