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http://hdl.handle.net/10397/28461
Title: | Discovering the hotel selection preferences of Hong Kong inbound travelers using the Choquet Integral | Authors: | Li, G Law, R Vu, HQ Rong, J |
Issue Date: | Jun-2013 | Source: | Tourism management, June 2013, v. 36, p. 321-330 | Abstract: | Modeling MCDM requires the simultaneous consideration of multiple criteria but traditional statistical techniques can only evaluate these factors independently. As such, it is vital for managers to have a clear picture of customers' preferences in order to design more focused marketing strategies; whereas the existing body of work is unable to meet such a requirement. To tackle these challenges, we introduce a new technique based on deploying an aggregation function, the Choquet Integral (CI), in the tourism context. Focusing on a case study of the Hong Kong hotel industry, we demonstrate how this technique can be used to discover the preferences among travelers that affect their hotel selections. A set of criteria based on these preference profiles is then constructed. The findings are expected to benefit tourism managers worldwide. | Keywords: | Hotel preference Data mining Travel behavior Choquet Integral Aggregation function Fuzzy measure Interaction index |
Publisher: | Pergamon Press | Journal: | Tourism management | ISSN: | 0261-5177 | EISSN: | 1879-3193 | DOI: | 10.1016/j.tourman.2012.10.017 | Rights: | © 2012 Elsevier Ltd. All rights reserved © 2012. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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a0635-n01_paper_Li_et_al.pdf | Pre-Published version | 1.36 MB | Adobe PDF | View/Open |
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