Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/20997
PIRA download icon_1.1View/Download Full Text
Title: No refund or full refund : when should a fashion brand offer full refund consumer return service for mass customization products?
Authors: Choi, TM 
Liu, N 
Ren, S 
Hui, CL 
Issue Date: 2013
Source: Mathematical problems in engineering, 2013, v. 2013, 561846
Abstract: We analytically explore in this paper the consumer return policy under fashion mass customization (MC) program. To be specific, we model the stochastic fashion MC program with the consideration of consumer demand uncertainty. If a consumer return policy is implemented, we further consider return uncertainty. By modeling the optimization objective of the risk averse MC fashion brand via a mean-variance approach, we derive the closed-form optimal solution under each case. We then conduct both analytical and numerical sensitivity analyses. For the scenario with full refund and return, we reveal the analytical conditions under which the optimal retail price and the optimal number of options available for customization (called the "optimal modularity level") vary monotonically with respect to the salvage value and the return service charge. For the scenario when there is no refund and return, we show that the optimal retail price and the optimal modularity level are decreasing in the MC fashion brand's degree of risk aversion, the demand uncertainty, and the price-demand sensitivity coefficient. In addition, our numerical analysis indicates that whether the risk averse MC fashion brand would prefer offering consumer return with full refund to no return depends heavily on the demand-return correlation (DRC) parameter.
Publisher: Hindawi Publishing Corporation
Journal: Mathematical problems in engineering 
ISSN: 1024-123X
EISSN: 1563-5147
DOI: 10.1155/2013/561846
Rights: Copyright © 2013 Tsan-Ming Choi et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The following article: Tsan-Ming Choi, Na Liu, Shuyun Ren, and Chi-Leung Hui, “No Refund or Full Refund: When Should a Fashion Brand Offer Full Refund Consumer Return Service for Mass Customization Products?,” Mathematical Problems in Engineering, vol. 2013, Article ID 561846, 14 pages, 2013, is available at https://doi.org/10.1155/2013/561846
Appears in Collections:Journal/Magazine Article

Files in This Item:
File Description SizeFormat 
Choi_No_refund_full.pdf2.69 MBAdobe PDFView/Open
Open Access Information
Status open access
File Version Version of Record
Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page views

132
Last Week
1
Last month
Citations as of Mar 24, 2024

Downloads

89
Citations as of Mar 24, 2024

SCOPUSTM   
Citations

26
Last Week
0
Last month
0
Citations as of Mar 28, 2024

WEB OF SCIENCETM
Citations

16
Last Week
0
Last month
0
Citations as of Mar 28, 2024

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.