Facilitating patient adoption of online medical advice through team-based online consultation

Abstract

The emergence of online medical teams (OMTs) as a multidisciplinary approach to addressing complex health issues has gained increasing academic recognition. However, the factors influencing patient adoption of medical advice in this new communication context remain underexplored. This study investigates how multi-doctor involvement in OMTs affects patient adoption of medical advice and examines the moderating roles of leader participation, disciplinary diversity, and illness complexity. The results indicate that multi-doctor involvement positively influences patient adoption of medical advice. This relationship is strengthened by leader participation and disciplinary diversity, while illness complexity exerts no significant moderating effect. As the first study to explore patient adoption of medical advice in the OMT context, these findings advance theoretical understanding and offer practical implications for improving online healthcare services.