Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114733
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Title: The promises and perils of AI for sociology
Authors: Au, A 
Fong, E
Issue Date: 2025
Source: Sociology - the journal of the British Sociological Association, First published online July 24, 2025, OnlineFirst, https://doi.org/10.1177/00380385251357523
Abstract: This article argues that in an age of artificial intelligence (AI), sociologists have not adequately thought about the challenges posed to their work and pedagogy. Drawing on examples from Hong Kong, we foreground the challenges that AI poses to sociological education, student success and working conditions, amid the marketization of higher education and broad shifts in funding toward STEM disciplines. We then suggest four tactical strategies for sociology to respond and live with AI: (1) incorporating computational training into sociological education; (2) incorporating AI into instrument design for sociological research; (3) incorporating AI into models of inference; and (4) incorporating AI into classroom and campus design. We contend that, in doing so, we may rethink the repertoires of professional sociology with new frontiers for AI applications and modalities of student education.
Keywords: Artificial intelligence (AI)
Politics of method
Sociological education
Sociological research
Universities
Publisher: SAGE Publications
Journal: Sociology - the journal of the British Sociological Association 
ISSN: 0038-0385
EISSN: 1469-8684
DOI: 10.1177/00380385251357523
Rights: This is the accepted version of the publication Au, A., & Fong, E. (2025). The Promises and Perils of AI for Sociology. Sociology, 0(0). Copyright © 2025 The Author(s). DOI: 10.1177/00380385251357523.
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