Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/104989
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | en_US |
dc.contributor | Department of Computing | en_US |
dc.creator | Hao, F | en_US |
dc.creator | Aman, AM | en_US |
dc.creator | Zhang, C | en_US |
dc.date.accessioned | 2024-03-26T08:52:45Z | - |
dc.date.available | 2024-03-26T08:52:45Z | - |
dc.identifier.issn | 0959-6119 | en_US |
dc.identifier.uri | http://hdl.handle.net/10397/104989 | - |
dc.language.iso | en | en_US |
dc.publisher | Emerald Publishing Limited | en_US |
dc.subject | Avatar | en_US |
dc.subject | Halo effect theory | en_US |
dc.subject | Healthy food | en_US |
dc.subject | Hospitality technology | en_US |
dc.subject | Persuasion | en_US |
dc.subject | Social comparison theory | en_US |
dc.title | What is beautiful is good : attractive avatars for healthier dining and satisfaction | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.doi | 10.1108/IJCHM-09-2023-1490 | en_US |
dcterms.abstract | Purpose: As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in the halo effect theory and social comparison theory, this study aims to delve into the influence of avatars' appearance, humor and persuasion on healthier choices and customer satisfaction. | en_US |
dcterms.abstract | Design/methodology/approach: This paper comprises three experimental studies. Study 1 manipulates avatar appearance (supermodel-looking vs normal-looking) to examine its effects on perceived attractiveness, warmth and relatability. These factors influence customer satisfaction and healthy food choices through the psychological mechanisms of social comparison and aspirational appeal. Studies 2 and 3 further refine this theoretical model by assessing the interplay of appearance with humor (presence vs absence) and persuasion (health-oriented vs beauty-oriented), respectively. | en_US |
dcterms.abstract | Findings: Results suggest that avatars resembling supermodels evoke stronger aspirational appeal and positive social comparison due to their attractiveness, thus bolstering healthier choices and customer satisfaction. Moreover, humor moderates the relationship between appearance and attractiveness, while persuasion moderates the effects of appearance on social comparison and aspirational appeal. | en_US |
dcterms.abstract | Research limitations/implications: This research bridges the halo effect theory and social comparison theory, offering insights enriching the academic discourse on technology’s role in hospitality. | en_US |
dcterms.abstract | Practical implications: The findings provide actionable insights for managers, tech developers and health advocates. | en_US |
dcterms.abstract | Originality/value: Despite its significance, avatar design research in the hospitality sector has been overlooked. This study addresses this gap, offering a guideline for crafting attractive and persuasive avatars. | en_US |
dcterms.accessRights | embargoed access | en_US |
dcterms.bibliographicCitation | International journal of contemporary hospitality management, Article publication date: 25 March 2024, ahead-of-print, https://doi.org/10.1108/IJCHM-09-2023-1490 | en_US |
dcterms.isPartOf | International journal of contemporary hospitality management | en_US |
dcterms.issued | 2024 | - |
dc.identifier.eissn | 1757-1049 | en_US |
dc.description.validate | 202403 bcch | en_US |
dc.description.oa | Not applicable | en_US |
dc.identifier.FolderNumber | a2663 | - |
dc.identifier.SubFormID | 48033 | - |
dc.description.fundingSource | RGC | en_US |
dc.description.fundingSource | Others | en_US |
dc.description.fundingText | Innovation and Technology Commission of the Hong Kong Special Administrative Region | en_US |
dc.description.pubStatus | Early release | en_US |
dc.date.embargo | 0000-00-00 (to be updated) | en_US |
dc.description.oaCategory | Green (AAM) | en_US |
Appears in Collections: | Journal/Magazine Article |
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