Tapping into Chinese luxury travelers

Abstract

Chinese luxury travelers, a rapidly growing segment of the country’s traveling public, have attracted much attention from the tourism industry. Their motivations to undertake luxury travel are, however, not well understood. To tap into Chinese luxury travelers, this study reviews the literature related to luxury travel, and motivations for travel and luxury consumption, to provide insights into this market. There are 17 motivation dimensions generated from analysis of the literature. By taking Chinese culture into consideration, future research directions on the motivations of Chinese luxury travelers are suggested. 作为中国游客群体中迅速发展的一个部分，中国高端游客吸引了旅游业界的许多关注。然而，他们参与奢华旅游的动机未被深入了解。为了解读中国高端游客，本研究回顾了现有的关于奢华旅游、旅游动机及奢侈品消费动机的文献，对这一市场进行深入了解。文献分析发现17个动机维度。考虑到中国文化产生的影响，研究員提出了关于中国高端游客的未来研究方向建议。