Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99036
| Title: | Wanda Realm Jinhua Wester Restaurant | GreatCase100 | Authors: | Zheng, Jia Jie Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department. | Keywords: | Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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