Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99035
| Title: | The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100 | Authors: | Lin, Pearl Dong, Jing |
Issue Date: | 2023 | Abstract: | This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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