Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99026
| Title: | Atour Light Hotel | GreatCase100 | Authors: | Wang, Tai Cheng Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages. | Keywords: | Branding (Marketing) Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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