Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99024
| Title: | Le Meurice Hotel | GreatCase100 | Authors: | Lin, Pearl Su, Shan Shan |
Issue Date: | 2023 | Abstract: | This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business) |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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