Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99023
DC Field | Value | Language |
---|---|---|
dc.creator | Yan, Hong | - |
dc.creator | Lin, Pearl | - |
dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/g158bh70p | - |
dc.language.iso | chi | - |
dc.publisher | Hong Kong Polytechnic University | - |
dc.subject | Hospitality industry -- Marketing | - |
dc.subject | Hotels -- Marketing | - |
dc.subject | Family vacations | - |
dc.subject | Target marketing | - |
dc.title | Taizhou Crowne Plaza Hotel | GreatCase100 | - |
dc.type | Others | - |
dc.type | OER | - |
dcterms.abstract | This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue. | - |
dcterms.issued | 2023 | - |
Appears in Collections: | Open Educational Resources |
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