Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98511
Title: Hangzhou Grocery Market | GreatCase100
Authors: Lin, Pearl
Ding, Chao
Issue Date: 2023
Abstract: The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
Keywords: Tourism
China -- Hangzhou
Tourism -- Marketing
Markets -- China -- Hangzhou
Publisher: Hong Kong Polytechnic University
Appears in Collections:Open Educational Resources

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