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http://hdl.handle.net/10397/98510
| Title: | Courtyard by Marriott Xinchang | GreatCase100 | Authors: | He, Jing Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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