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http://hdl.handle.net/10397/98509
| Title: | “Travel with a purpose” -The Hilton Hotel Group | GreatCase100 | Authors: | Liu, Lei Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits | Keywords: | Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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