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http://hdl.handle.net/10397/98506
| Title: | The Hilton Shanghai Hongqiao Yuanyi | GreatCase100 | Authors: | Song, Qiang Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products. | Keywords: | Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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