Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98503
| Title: | Mandarin Oriental Guangzhou Happy Life Products | GreatCase100 | Authors: | Zeng, Yue Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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