Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98496
| Title: | Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100 | Authors: | Lin, Pearl Chen, Fang |
Issue Date: | 2023 | Abstract: | The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people. | Keywords: | Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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