Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98490
| Title: | Christmas Mini Market-Crowne Plaza Zhangjiajie | GreatCase100 | Authors: | Zu, Bo Lin, Pearl |
Issue Date: | 2023 | Abstract: | Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market. | Keywords: | Fairs Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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