Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98490
Title: | Christmas Mini Market-Crowne Plaza Zhangjiajie | GreatCase100 | Authors: | Lin, Pearl Zu, Bo |
Issue Date: | 2023 | Abstract: | Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market. | Keywords: | Fairs Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/x633f148p
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.