Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98486
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Deng, Jing | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/fj2362556 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Strategic alliances (Business) | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Target marketing | - |
| dc.title | Jiu Longkou Scenic Spot | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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