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http://hdl.handle.net/10397/98484
| Title: | Daming Shan Sky Resort | GreatCase100 | Authors: | Chen, Danqun Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism. | Keywords: | Hospitality industry -- Marketing Ski resorts -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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