Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98483
| Title: | The Ritz Carlton Riz-Kids Program | GreatCase100 | Authors: | Shi, Yu Fei Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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