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http://hdl.handle.net/10397/98481
| Title: | The Wynn Palace Macau | GreatCase100 | Authors: | Yu, Yue Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue. | Keywords: | Restaurants -- Marketing Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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